Press Release
Intelligent Medical Objects Announces Launch
of e-IMO.com and Smarter Health Search Portal
05/01/2000
eHealthcare, Las Vegas, Nevada, May 1, 2000 - Intelligent Medical Objects (IMO), a medical software firm, announces the launch of its IMO® HealthSearch™ health search portal. Unlike other health portals, IMO HealthSearch searches by translating simple, colloquial search terms into standard medical terms that improve the success of the search. In addition, by dedicating itself solely to authoritative medical sources like medical journals and trusted content sites, IMO HealthSearch ensures the quality of the medical information it finds.
IMO has incorporated its extensive experience in medical applications and medical vocabularies to develop a simple but smarter search interface. This portal is "intelligent" because it identifies the concept behind colloquial and even misspelled search terms, and translates the terms into standard medical terms. This translation improves the chances of an effective search. To ensure high-quality information, IMO HealthSearch conducts its search with the standard terms on sites that report authoritative medical information. For health providers, the search is conducted in peer-reviewed medical journals and up-to-date medical literature. For consumers, the search focuses on patient-centered sites that rely on current medical literature for their information.
IMO HealthSearch is a portal that can be accessed by consumers and health care providers directly, or can be embedded in health websites. For end users, searches can be done on medical conditions, medications, and medical procedures. The search portal returns definitions, additional information on the terms, and links to on-line resources including journal abstracts and full text articles. For websites that serve providers and consumers, only a few lines of code are required to embed the IMO HealthSearch portal in the website. According to Dr. Andrew S. Kanter, Chief Operating Officer and Chief Medical Officer of IMO, incorporating the portal "can immediately enhance a website while helping the site to brand themselves as providers of high-quality information to both the clinician and the patient."
"Our years of experience in the field have enabled IMO to deliver health-related content over the internet in a way unattainable in the past." said Frank Naeymi-Rad, Ph.D., President and Chief Executive Officer of IMO. "The Internet allows everyone to take advantage of IMO's technology without the need for complex and difficult implementation."
IMO HealthSearch utilizes IMO's Personal Health Terminology™ (PHT™) and is available immediately as an on-line service at IMO's website (http://www.e-imo.com).
Intelligent Medical Objects is a Chicago based firm consisting of medical doctors, software developers and engineers. For more information about IMO's products and services, or to schedule a customized demonstration, call 888-466-6246 or visit IMO's web site at http://www.e-imo.com.