The Marketing Manager will work in close collaboration with internal stakeholders to create a cohesive marketing strategy that is designed to land new business, expand existing business, protect the current client base and optimize current products/services. This includes helping to establish the marketing budget, managing to that budget, providing input into the marketing calendar, being available as a subject matter expert and other related duties.
The Manager will develop, implement and execute on sales and marketing plans for designated product groups and market segments through research, collaboration with product and sales teams, and communication with vendor partner marketing teams.
He/She will create and manage programs for advertising, promotion, events, webinars, partner meetings, sales support materials and digital marketing assets.
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