That stereotype about millennials needing immediate gratification is not entirely false. While they do not expect instantaneousness in every aspect of their lives, this generation does want efficiency when it comes to healthcare. In fact, many of these young adults do not even take the time to see their primary care physicians and instead rely on more immediate services.
According to a survey from PNC Healthcare, only 61 percent of millennials routinely visit a regular doctor, whereas 80 percent of baby boomers frequently turn to their primary care providers. Millennials are also more likely to use retail or acute clinics, which do not necessarily require patients to schedule appointments, than any other generation.
Of course, seeing a regular doctor fosters better patient-to-provider relationships. It builds the trust necessary for individuals to fully disclose their health status to physicians, and providers can more readily cater treatment plans to patient needs.
Dubbed the drive-thru generation, young adults are reshaping the medical industry as we know it, and healthcare systems must adjust to keep up.
Beware of the web
Millennials are known for being tech-savvy, and when it comes to their health, you can bet they are typing their symptoms into Google. After all, an online search can reveal answers instantaneously while scheduling an appointment with a physician can take days or weeks. When millennials do make into the doctor's office, providers should use this opportunity to talk about online health resources.
Nothing a doctor says is going to stop a millennial from looking up medical information online, so the approach to this topic should revolve around best practices. For instance, medical facilities might offer pamphlets on what constitutes a quality resource, and a physician can help patients understand when it is time to schedule an appointment instead of relying on WebMD.
Have the right tools
To get millennials in the doctor's office, healthcare systems need tools that streamline services. Electronic health records equipped with patient portals are a great way for young adults to schedule appointments. Instead of being passed around between parties on the phone, they can select a time and date on an online calendar.
Having quality clinical interface terminology software can also speed things along. Intelligent Medical Objects (IMO) solutions such as Problem IT Plus for NextGen users provides a superior problem list organized by specialty area. This makes searching for the appropriate terminology easier and leads to more efficient care.
IMO clinical terminology is the most widely used in the industry - find out why.