Trademark Guidelines

The names "Intelligent Medical Objects" and "IMO" are synonymous with high-quality medical terminology products and services. IMO trademarks are extremely valuable because they represent the standards of excellence and consistent quality associated with IMO. This page contains detailed information about how to refer to IMO trademarks in different scenarios.

Proper use of IMO trademarks is important. You may use IMO trademarks or product names to refer to IMO products and services provided you follow these guidelines. If no formal relationship between you and IMO exists, then your use of IMO trademarks must not mislead consumers as to any IMO sponsorship, affiliation, or endorsement of your company, or of your products or services.

  1. IMO trademarks are proper adjectives and should always be used in a grammatically proper manner. IMO trademarks are neither nouns nor verbs. IMO trademarks should always be used as an adjective qualifying a generic noun that defines the product or service.
    • RIGHT: IMO® terminology provides clinicians a way to enter a diagnosis for a patient without altering the language they would normally use.

    • WRONG: IMO® provides clinicians a way to enter...

    • RIGHT: IMO® Problem Terminology provides clinicians a way to enter a diagnosis for a patient problem list without altering the language they would normally use for that diagnosis.

      • In the above instance IMO's trademarks ("IMO®" and " ") are properly used as an adjective to modify the work "terminology."
    • WRONG: IMO® Problem provides clinicians a way to enter a diagnosis for a patient Problem List without altering the language they would normally use for that diagnosis.

      • In the above instance IMO's trademarks ("IMO®" and " ") are improperly used as nouns.
  2. Trademarks should never be used possessively.
    • RIGHT: IMO® terminology's capabilities are unmatched in the industry.
    • WRONG: IMO®'s capabilities are unmatched in the industry.
    •  
  3. Trademark ownership show be prominently attributed to IMO in any advertising, marketing materials, publication, article or website, for example:
    1. Distribution Within the United States Only

      1. On product, product documentation, or other product communications that will be distributed only in the United States, use the appropriate trademark symbol (TM, SM, ®) the first time the IMO trademark appears in the text of the advertisement, brochure, or other material.

      2. Refer to the IMO Trademark List below for the correct trademark symbol, spelling of the trademark, and generic term to use the trademark. Generally, the symbol appears at the right of shoulder of the trademark.

      3. Include an attribution of IMO's ownership of its trademarks within the credit notice section of your product, product documentation, or other product communication.

        Following are the correct formats:

        __________ and __________ are registered trademarks of Intelligent Medical Objects, Inc.

        __________ and __________ are trademarks of Intelligent Medical Objects, Inc.

         

    2. Distribution Outside the United States

      1. Do not use the trademark symbols on products, product documentation or other product communications that will be distributed outside the United States.

      2. Use one of the following international credit notices:

        __________ is a trademark of Intelligent Medical Objects, Inc., registered in the U.S. and other countries.

        __________ is a trademark of Intelligent Medical Objects, Inc.

         

  4. Set IMO trademarks apart from the other nouns the modify. The common way to set trademarks apart from the nouns they modify is to capitalize the trademark and use the appropriate trademark symbol and appropriate descriptor. You may also capitalize, underline, italicize, or bold the trademark.
  5. Compatibility. Any use of an IMO trademark or logo to indicate compatibility must be pursuant to the following:

    1. You may use IMO trademarks in referential phrases such as "Works with IMO® terminology" or "Compatible with IMO® terminology."

    2. Do not use any IMO trademark as your product name, service name, or company name.

    3. Do not use product, service, or company names that could be confused with any IMO trademark.

    4. Do not mimic or copy IMO product packaging, advertising, or trade dress.

    5. Do not use or display IMO trademarks more prominently that your product or service name. You should maintain a visual distinction between your company and product name and any IMO trademark.

    6. Do not create or use any logos that include a IMO trademark unless your use is pursuant to a license from IMO(for example, do not create your own IMO compatibility logo).

    7. Do not use or register any IMO trademark, including IMO logos, symbols, icons, or any potentially confusing variation thereof, as part of any domain name.

  6. Slogans and Taglines. Do not use or imitate any IMO tagline, including but not limited to Terminology for Healthcare Solutions™.